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Design a Coach Tote

Sunday, 10 August 2008

Over at Coach, they are having a design a Coach tote competition where the winner gets their tote made and win a shopping spree of $2500 along with many other Coach goodies. Talk about a great opportunity!
These two designs are currently ranked the top two. Personally, I think it's been rigged. Because I don't see the appeal. The Penguin design, Born with Style, is cute and I like how they put the Coach C's. But the penguin print just seems kind of random. It's not exactly what I'd say very cutesy, but at the same time it is definitely not serious. It's just somewhere in the middle. And the purple bag, Hot Pink Summer... I think it's fairly obvious why I wouldn't be caught wearing that.
I admit, I didn't personally go through all 3279 entries, but here are a few of my personal favourites. You can never go wrong with black and white, and I think these two, Classic B&W and Skyline Inverted, are no exception. They are both classic and chic. Obviously I have very consistent taste since both are really similar, but the black and the white and the bow just goes so well together! The one with the silhouette of the Coach is more distinct, but then the city skyline, while a bit too bunched together, appeals to my city girl side.
Of course, it is not lost on me that they're looking for a 'truly inspired and unique' design and even I know that those are not. Other bags that caught my eye were these two, Chic in Pink and Falling Leaves. I love the pink stripes and the color combination, it is all very sharp and bold. Falling Leaves on the other hand is simple and subtle. But then doesn't both of these remind you a bit of Anya Hindmarch designs? No?
I also rather like these two here, Munchkin and Swirl Pattern. They are both just so.... pretty! With their quiet and feminine color palette and elegant design, I'd definitely consider wearing these two.
And that is high compliment indeed, because designing a tote is not just about splattering on a pretty designs. Witness these two here Dark and Coach with a Twist.The designs by itself are really quite pretty.But in reality, it doesn't really translate well. The fading silver is a good concept in 2D, but in 3D I think it'll be a bit too much. And while the swirly idea is good and simple, I just don't it'll look really classy in real life.This is why this Classic Black and White is my absolute favourite. Fine it is not exactly that far off from the first two I posted, but I think the huge sunflower print over the subtle Coach prints and the 'Coach' squiggle makes all the difference. It is different, unique and yet still very Coach. And I'd definitely wear it! Pink Lilies is also not bad. On first glance, it looks like just another bag with a pretty print. But then the designer has cleverly put in the Coach element on the butterfly and I think that's really cool.
Then there are the super cutesy totes. Clearly these are meant to be cutesy. But there is a fine line between looking cheap and cutesy. But I think these two designers have achieved the right balance. The Juicy and the Bunny tote are just adorable. The first one is completely unique, with the bold graphic print of the cartoon, but the over cutesiness is countered by the subtle Coach prints in the background, which is very neat. The bunny cartoon on the other hand is just the perfect compliment to the Coach print. The silhouettes is simple and not very colorful, so it is not over the top. And yet it is still very cute. Juicy is a little too bold for me, but I'd definitely carry the Bunny. It's cute without being too immature and kidlike (at least not matched with the classic print!).

I must say, I'm very impressed with the selection. What computer program did everyone use to create these really real looking bags? (seriously, they look like photographs!). Which ones did everyone else liked best?

The competition is now closed, but you can still support your favourite design by voting for them on the site (I think you have to sign up for Brickfish though...)!

Image Source: Coach

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