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Uniqlo UT Project 08

Saturday, 26 April 2008

Two weeks ago, the new Uniqlo ad in Grazia (a UK glossy tabloid) featuring Chloe Sevigny really caught my eye. I'm not a fan of Chloe's style, (actually I wonder why people love her style so much,) but I really liked how the black tank top fits her here. Doesn't Chloe look very casual rock chic? And the other big attraction? The fact that the ad is by Uniqlo means that the shirt is actaully affordable!
Uniqlo's collaborations with designers to produce capsole collections are usually much talked of on the Internet. But UT Project seems much more accessible to me. UT Project is basically where Uniqlo collaborates with a bunch of artists and designers to make printed T-shirts. Depending on the designer, not only are the print designs different, but even the fitting of the t-shirts is different. You can probably tell from the few pictures of Chloe modelling them.
The most popular (and publicised) t-shirts seem to be the Basquiat t-shirts (-they're the ones Chloe is wearing in the first two pictures.) I bought the tank top on the left and I love how it's really long, and it's got a slit on one side so you can tie it together the way as shown in the ad. It's going to be one of my lazy-day shirts this summer!
I think the Osamu Tezuka t-shirts are kind of cute. Don't they look so easy to throw on? I imagine wearing them to hang out at a friend's house.
But I'm really not a fan of the surfing-looking t-shirts like the one on the right. (A bunch of people back in high school used to wear surfing t-shirts to school everyday and I think I've been scarred by them.) And I really don't know how to appreciate art because the print on the left t-shirt just looks ugly to me.
The long blue shirt on the right is one of the more special designs. And as for the shirt on the left, it didn't look so pretty to me until I saw it modelled on Uniqlo's Japanese website. Those blobs of green look just like the blobs of colours I'm trying to add to my wardrobe!
We all know celebrities and ads always make things cooler, so if you want some idea how how to dress-up these ordinary T-shirts from 'normal' people, take a look at the images on the Japanese UT website. (Speaking of which, why is the Japanese Uniqlo site so much better and complete than the US and US Uniqlo sites?) It has many girls posing in the tees, giving the tees many different styles -from hipster to cutsy to rock chick to boringly ordinary. Actually, even if you're not a fan of Uniqlo, you should take a look at how they styled the girls for inspiration!

Image Credits: http://www.uniqlo.co.uk/, http://ut.uniqlo.com/

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