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Pedderazine: Super Natural

Wednesday, 9 April 2008

Randomly surfing the net today, I came across this really awesome accessory photos (or whatever you call them..) magazine on the On Pedder website. It is called Pedderazine. For those of you who don't know, On Peddar is a very well known group in Asia that specializes in designer accessories. A little like ... the first floor of a department store minus the make-up. They also have more artsy window displays, which are always very cool.Back to the photos. Titled, Super Natural, I love how the cover resembles National Geographic! At a glance, it looks like a feature on oil rigs or construction or something, but looking closer, you see that there is a gorgeous pair of huge Dries van Noten heels. It just casually sits there, as if it belonged to the scene with its muted tone and all, when it so obviously does not. I just love the juxtaposition. Ditto for this one. It feels as if it is just another day on a familiar street, as if giant bags hanging from the sky, sitting on top of buildings is an everyday occurrence.
In the rest of the Pedderazine, they mixed accessories with the human body, with a skeletal feet in those Alaia sandals (left) and a Christian Louboutin handbag in the midst of what appears to be veins and arteries (right).
Then they had these Nicholav Kirkwood heels and Karen Walker shades just floating around in what I think is a culture of bacterias.
They also blended accessories into backgrounds. I love how the Dries van Noten heels and the Erickson Beamon shades just fits in so naturally with its environment. I LOVE the visual effect here. Can you tell that it is made up of lots of white Marni envelop bags and Resin necklaces?
And I thought that this spiraling pair of Givenchy heels was genius!
And lastly the play of these Marni and Jimmy Choo shoes into insect shapes is simply awesome.

Is this Peddarazine cool or is it cool? If you've read this blog for long, you'll know that I'm not usually the one to go on about cool photoshoots etc (thats HG!), because I don't usually know how to appreciate them. But I simply LOVE LOVE LOVE this one! Don't forget to check out the rest of the collection on their site!

Image Source: On Pedder

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