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The Limited Edition 2.55

Friday, 29 February 2008

The luxury retail market is always coming up with gimmicks and limited edition goods to lure customers into buying more and more.
Chanel's latest Limited Edition product, is this 2.55 in honor of the Chanel Mobile Art Exhibit. Now this may look like any old 2.55, but for once in fashion, the beauty lies on the inside.
Inside the flap to be specific. Inside the flap, is this signature by the legend of fashion himself, KARL LAGERFELD, commemorating the Mobile Art Exhibit in Hong Kong. Logic tells me that Chanel is trying to rip people off, because the scribbling of a few words inside the flap is certainly NOT worth the premium they are charging for it over the standard 2.55's. A mere signature does NOT bring one closer at any level to the author of the signature. The red/orangey color isn't even that complimentary!

But the fashionista side of me is in AWE that I have been able to get so close to and even trace Karl Lagerfeld's signature. I admit, I might have even let out a tiny squeal of delight. A little like what Victory Ford felt when she found Coco Chanel's dress form in Lipstick Jungle (though of course, this is not QUITE as cool nor meaningful, since I know nothing about designing and making clothes). I know this reaction is probably completely illogical and against my better judgment since it is obviously a marketing ploy to make more money for Chanel, but oh, I just can't help it! :)

And I can't wait to go see the exhibit! Its fully booked this weekend, but I'm definitely going next week! Report back!

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