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2007 Trend: The Slogan Tees

Saturday, 28 July 2007

80's styled, bright-coloured slogan tees are 'in' this year. This unfortunate trend was started by House of Holland, which basically makes loads of this kind of tees. I suppose one of the reasons why it caught people's attention was the cheeky slogans about other designers and models, (such as "Do Me Daily Christopher Bailey" and "Wham Bam Thank You Stam" or somthing like that.) I really didn't mind this trend back when the only people I saw wearing the tees were in magazines and websites. Unfortunately, my local department store has recently started selling them and now I'm actually seeing the tees worn on people and featured in local magazines around me! Bleh, I'm obviously no fan of this look.

And thanks to rising model Agyness Deyn, who is claimed to be 'cool and hip' by various magazines, House of Holland tees are now also considered to be 'cool and hip'. Uh, tacky colours much? (And I mean both Aggy's makeup and the tee, or maybe it's the combination of both.)

If you simply can't resist this trend, consider these very affordable choices by Urban Outfitters (left) and Top Shop (right.) Just because I don't like this trend doesn't mean I'm going to stop you from experimenting. Afterall, fashion's meant to be fun too and I'm sure lots of people out there love this trend!



So ok, I still don't completely get why so many people and supposedly classy magazines like Vogue are crazy for these tees. They're just so... unclassy and flashy. But I suppose beauty is in the eye of the beholder. Plus, trends pass by so quickly these days, so why not? What does everyone think about this trend?



Photo credit: http://www.style.com/, http://www.topshop.com/, http://www.urbanoutfitters.com/

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